Role Overview:

The Media Planner is responsible for translating client strategy into effective and measurable paid media campaigns. This role is central to planning, executing, and optimizing digital media initiatives across a variety of platforms. The ideal candidate will bring strong expertise in media planning, a sharp analytical mindset, and a passion for delivering results through data-driven decisions.

Key Responsibilities

Media Planning and Strategy

• Develop and manage media plans aligned with client objectives across digital platforms including display, social, video, and emerging channels.
• Make data-informed recommendations on targeting, budget allocation, and channel mix based on campaign goals and audience insights.
• Support internal teams with market research, forecasts, and strategic media rationale.
• Collaborate with cross-functional teams (Sales, Marketing, Client Success) to ensure timely asset delivery and adherence to platform specifications.
• Support campaign setup processes including trafficking, QA, and performance tracking.
• Ensure campaigns are launched on time and within budget, maintaining accurate records and updates throughout.
• Monitor media performance using dashboards and analytics tools, identifying opportunities for optimization and growth.
• Create post-campaign wrap reports with actionable insights and benchmarks for continuous improvement.

Support for Sales and Strategic Planning

• Assist with building media proposals, pricing models, and sales materials through strategic insights and planning support.
• Contribute to integrated marketing proposals alongside internal departments.

Qualifications



• 4–6+ years of experience in media planning, campaign operations, or digital marketing in a media agency or similar environment.
• Hands-on experience managing multi-channel campaigns using platforms such as Meta, Google Ads, YouTube, TikTok, DV360, or other programmatic DSPs.
• Strong analytical skills and confidence working with campaign metrics, budgets, and pacing reports.
• Detail-oriented with excellent organizational and project management abilities.
• Effective communicator with the ability to work cross-functionally and independently.
• Bachelor’s degree in Marketing, Media, Communications, or a related field preferred.

Our Services:

• Premium Video Content: Native integrations, branded shows, sponsorships.
• Paid Media Solutions: High-impact ad campaigns across our curated network.
• Influencer Marketing: Access to a wide network of influencers and celebrities.
• Social Amplification: Sponsored posts, cross-channel promotion, and virality-driven strategies.
• Experiential Events: Immersive brand experiences from concept to execution.